Portfolio Management

0ur portfolio management practice grew from the need of the Churchill Pryce group to make profitable use of our own capital and the desire of our shareholders and executives to see their personal money invested well. Our proprietary portfolio management in Thailand has only recently been expanded to include portfolio management advice for companies and high net worth individuals.

Churchill Pryce benefits from the experience of a senior executive who for much of his career worked as a Research Director for two leading global investment banks advising the managers of large US and UK pension funds and unit trusts on their Asian investments.

Our Practice
The Churchill Pryce portfolios are managed for Total Return rather than to compete with any particular market benchmark. The investment philosophy of Churchill Pryce emphasises wealth accumulation which is striking the right balance between wealth appreciation and wealth protection. Portfolio assets are regularly rebalanced between equities, fixed income and derivatives based on statistical models that seek to measure risk on the one hand and potential reward on the other.

Within each asset class we seek to out-perform through careful stock selection based on a bottom-up approach. This approach allows us to draw on the practical knowledge of business threats and opportunities learnt from years of corporate consulting and the balance sheet lessons of our corporate reorganisation practice. Churchill Pryce’s proprietary portfolio also benefits from access to higher yielding fixed income instruments such as Collateral Backed Promissory Notes which may be issued by companies we encounter in our private equity operations or meet through the day-to-day business of the merchant bank.

We aim at exceeding clients' expectation through providing highest possible return on investment at acceptable risk level .

Note: Churchill Pryce is currently under the process to apply for the investment advisory licence from the SEC.